Agro-Food Marketing (CABI Publishing)

Agro-Food Marketing (CABI Publishing)

Editorial Reviews
Book Description
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing thereby filling a gap in the current literature and reflecting a growing trend to teach these subjects in an integrated way. Written by leading authorities from the USA and
Europe, the book has been developed from a very successful series of courses run for several years by the International Centre for Mediterranean Studies in Zaragoza, Spain. It is suitable for senior undergraduates as well as postgraduates and professionals in agricultural and food economics and
marketing.

Agro-Food Marketing (CABI Publishing),D. I. Padberg,C. Ritson,L. M. Albisu,CABI Publishing,0851991440,Agriculture - Agronomy,Agriculture - General,Farm produce,Food,Food industry and trade,General,Marketing,Produce trade,Science,Science/Mathematics,Technology,Agriculture | Agricultural Economics & Rural Studies,Business & Economics / Marketing / General

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