Agricultural and Food Marketing in Developing Countries : Selected Readings (CABI Publishing)
Editorial Reviews
Book Description
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or
manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries.
This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is
intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
Agricultural and Food Marketing in Developing Countries: Selected Readings (CABI Publishing),John Abbott,CABI Publishing,0851988040,Agricultural Marketing,Agriculture - General,Agriculture Of Developing Countries,Developing countries,Farm produce,Food industry and trade,Marketing,Science/Mathematics,Technology,Agriculture & related industries,Food manufacturing & related industries
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