Beginning Behavioral Research: A Conceptual Primer (4th Edition)
Editorial Reviews
Book Description
This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. Chapter topics cover concepts in five key areas: getting started, observation and measurement, design and implementation, describing and hypothesis testing, and statistical tests. For individuals of diverse interests and backgrounds with a common goal of learning the ins and outs of behavioral research methods.
The publisher, Prentice-Hall Humanities/Social Science
Focused on students as potential educated consumers of scientific research (rather than as professional producers of research), this text walks them step-by-step through the process of designing and conducting an empirical study, analyzing and interpreting the data, and reporting the findings and conclusions -- and in the process, encourages and prepares them to be analytical and critical in interpreting research findings -- whatever their source.
--This text refers to an out of print or unavailable edition of this title.
Beginning Behavioral Research: A Conceptual Primer (4th Edition)
Beginning Behavioral Research: A Conceptual Primer (4th Edition),Ralph L. Rosnow,Robert Rosenthal,Prentice Hall,0130915173,Methodology,Movements - Behaviorism,Psychological Research,Psychology,Research,Research & Methodology,Social Sciences Research,Social sciences,Textbooks,Psychology & Psychiatry / General
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